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PIOUS The Label
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PIOUS The Label

Modesty, worn softly.

Abayas and maxi dresses designed in a way that can actually be called modest. No layering, no pinning, no second-guessing.

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For the modern, modest woman, pieces that move the way you do.

Designed tall-friendly, with generous lengths that fall gracefully past the ankle. Fully lined so you can step out without extra layers, with elastic wrists, flared and balloon sleeves, and waists adjusted your own way.

Woman in a long beige dress and brown hijab seated on a wooden chair, holding a small handbag
Woman in a light blue maxi dress standing beside white arches and stone vases

The 'Flow' edit

Latest arrivals

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  • 'Qamar' Black Evening Dress in satin with puff sleeves, front view on a white background

    Qamar Black Evening Dress

    Sale price: $89.00 Regular price: $159.00
  • 'Noor' Olive Green Abaya in satin with ivory wave piping, front view on a white background

    Noor Olive Green Abaya

    Sale price: $89.00 Regular price: $159.00
  • 'Inayah' Textured Maxi Dress in mint sage, front view on a white background

    Inayah Textured Maxi Dress

    Sale price: $59.00 Regular price: $129.00
  • Amara Maxi Smock Dress

    Amara Maxi Smock Dress

    Sale price: $59.00 Regular price: $129.00
Woman in a black satin dress with puff sleeves walking past a sunlit wall
Woman in an olive satin dress with white trim leaning against a wall by a staircase

Layali

Inspired by the beauty of the night.

Layali means "nights" in Arabic. These are the pieces you save for Eid, weddings and special dinners. Dressed up, but still easy to move in.

Worn in the everyday

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Two women in light blue and beige maxi dresses sitting back to back on sandstone rocks
Woman in a black dress and rose hijab walking along a tree-lined street
Woman in an olive satin dress with a wavy white trim and a pearl bag